Word of mouth referrals are often most credible
Active Australian Tiktok users
Active Australian Instagram users
Travelers look to travel brands for convenience
Price is a factor in choosing a travel brand
Active Australian Weibo users
Humanise your brand by engaging in online groups
18-34 y.o. use travel agencies for convenience
Travellers agree consistent reliability of service is important
Active Australian WeChat users
Travellers say that a range destinations is a reason for staying loyal
People value and are open to relevant travel ads
Active Australian Twitter users
18-34 y.o. turn to loved ones for holiday advice
Three ways Australian Millennials seek travel advice on Facebook