Destination NSW manage social media channels for five distinct modules within their marketing and communications activity.

The consumer social media channels of Sydney, showcasing the beautiful spots from around our vibrant city and its buzzing calendar of events.

  • #ilovesydney

The consumer social media channels of regional New South Wales, showcasing the remarkable destinations, ancient cultures and unique events.

  • #NewSouthWales
  • #LoveNSW

The consumer social media channels of Vivid Sydney, showcasing the incredible experiences and enthralling moments of this annual festival of Light, Music and Ideas.

  • #vividsydney
  • #vividideas
  • #vividmusic

The corporate social media channels of Destination NSW, which feature the latest industry news, and resources for operators, partners and media outlets.

  • #ilovesydney
  • #LoveNSW

The consumer China social media channels, showcasing hidden gems and unique experiences around New South Wales, specifically curated to engage with and drive travel desirability amongst Chinese travellers.

  • #我爱悉尼#
  • #新南威尔士州#